A charter school with various locations in Italy and over 4000 students, suffers from a worrying decrease in enrollments year to year. The Central Management asks for our support. It makes the entire teaching staff available to us, so we can analyse the phenomenon together and agree on a target intervention strategy. At the center of each decision we place the experiences lived by the pupil and their family in interactions with the School.

 Aim: student loyalty and growth in the number of new entrants.

The analysis conducted on members and families highlights the following:

CRITICAL AREAS

42% of the members and their families perceive a climate of detachment and relational coldness.

37% believe that post-teaching activity is not effective.

31% found that aggregation initiatives were not satisfactory.

15% think the fees are too high.

86% confirm the management’s seriousness.

82% recognize a high degree of professionalism of teachers.

51% feel a high sense of belonging, linked to the history of the Institute.

Following the launch of targeted actions, the number of new members increased by 40% and the dropout rate decreased by approximately 20%.

This resulted in a significant increase in the average turnover of the institute.