Mikaline Research’s mission is to spread the importance of the “management” of the experience lived by customers in interacting with companies, as a starting point for a new approach to business. To build a lasting relationship, an analysis of the customer sentiment is needed in order to strengthen ties with the company.

Mikaline Research plans and organizes market research (CATI method) in different fields, such as Banking & Finance, Insurance, Health & Cure, Joinery & Construction, Telecommunication, Wellness & Fitness, Large-Scale Distribution, Telecommunication & Education.

Mikaline is part of a network of companies specialized in the supply of contact center services (Intercompany Group) with over 4,000 operator stations dedicated to offering market research services and customer experience management campaigns (Cx) as well as traditional Inbound and Outbound call centers.  

Mikaline Research is one of the organizations affiliated with Assirm, an association founded in 1991 which brings together all the major Italian companies that carry out Market Research, Opinion Polls and Social Research.

All associated companies are private and independent, committed to respecting the Assirm Code of Professional Ethics and the related Quality Standards, inspired by the ISO 20252 industry standards and updated by the internal Quality Committee.

The presence of Mikaline Research among the companies associated with Assirm is a reason for great prestige, and represents another important milestone achieved within a few years of the company’s birth.

Observatories in the Financial Field

Mikaline Research, after having developed a deep experience in the financial sector working with some of the most important companies in the current scenario, boasts a large database, with panels of representative samples of all Financial Advisors (Source: OCF with enrichment by personal data), divided by age and gender, main bank, role and geo-location.

For over a year, Mikaline Research has been producing Observatories on a bimonthly basis in collaboration with Wall Street Italia, carrying out market research (using the CATI method) on panels of financial consultants, selected on the basis of specific needs and research criteria.