JOINERY SECTOR
THE PREMISE
Important leading companies in the window production and sales sector want to digitize their business processes, aiming at an optimization of the sales department and a consequent increase in sales.
Mikaline professionals think of a model of approach to digitalization by immediately taking into consideration the prerogatives of the sector and above all the operational contexts of companies that do not have control systems and digital planning
ANALYSIS
From the “experience” campaigns aimed at customers, aspects of profound excellence emerged in the value chain of companies in the sector.
The internal relational dynamics, on the other hand, present poorly structured organizational situations. To conclude the analysis, the companies have mainly shown deficiencies in the management systems of the relationship with customers and especially with the potential ones.
RESULTS
The introduction of a commercial monitoring model through Mikaline’s Audace CRM digital platform (CRM), has led to a strong increase in the annual average of closing contracts on quotes provided (from 25.1% to 36.3% with the same amount of estimates issued).
On three large companies between September and November 2020, despite the difficult situation brought about by COVID-19, historic monthly sales records have been reached!
Despite the difficult situation caused by the Covid-19 pandemic, we have achieved important records with our customers:
3C Group – Monthly historical record of sales!
Thermo Infissi adopts the CEM and CRM Mikaline models: historical sales record since 1983
!
Malgrado la difficile situazione causata dal Covid, abbiamo comunque raggiunto importanti record con i nostri clienti:
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LA CUSTOMER EXPERIENCE MANAGEMENT ARRIVA NEL SETTORE DEGLI INFISSI
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INDAGINE DI Customer Experience NEL SETTORE DEGLI INFISSI
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Il viaggio d’acquisto per i clienti “detrattori” e per quelli “passivi”
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Il viaggio in azienda dei potenziali clienti che non hanno acquistato
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